This monthly digest is written primarily for the staff of UC Cooperative Extension. It is produced by the staff of ANR's News and Information Outreach in Spanish (NOS) based on news reported by mainstream news media and reputable research institutions. Inclusion in the digest does not imply endorsement, nor does SBMS assume responsibility for the veracity of the information. We invite our readers to refer to the source to read more of each particular brief; we'll try to always include a link.

A recent study conducted by Yahoo! Telemundo and Experian Simmons reveals that Hispanic-American Internet users consume more media and spend more time with technology than the general U.S. population. Television, Internet and radio are among the different types of media that are consumed by Hispanics, with 90 percent of them contracting with a mobile phone carrier. The survey also found that, since 80 percent of Hispanics use broadband, there is significant potential for online advertising. The study notes that online campaigns targeting the demographic should take note of the vast growth within the bilingual and Spanish-language population, noting the need for ads generated in the user’s language of choice.

Source: eMarketer.com, http://www.emarketer.com/Article.aspx?id=100475, April 2, 2007