This monthly digest is written primarily for the staff of UC Cooperative Extension. It is produced by the staff of ANR's News and Information Outreach in Spanish (NOS) based on news reported by mainstream news media and reputable research institutions. Inclusion in the digest does not imply endorsement, nor does SBMS assume responsibility for the veracity of the information. We invite our readers to refer to the source to read more of each particular brief; we'll try to always include a link.

Advertising in Spanish language magazines has seen 14.3 percent growth in revenue in the first quarter of 2007, compared to the same period last year, according to the research and analysis firm TNS. The popularity of magazines is understandable in light of a recent study by the Magazine Publishers of America. It found that 85 percent of Hispanics read magazines, 47 percent trust information in magazines and 43 percent trust magazine advertising. The figures give magazines a substantial advantage in perceived reliability over TV and Internet ads. Big advertisers increased their spending on Spanish-language advertising across the board in 2006. Procter & Gamble’s Spanish advertising budget grew 8.3 percent, Sears’ grew 29.2 percent.
Source: MediaPost, Media Daily News, "Hola! Spanish-Language Mags Do Big Ad," July 5, 2007, http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=63555