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Hispanics and technology When it comes to owning portable MP3 players or handheld video game devices, Hispanics outpace their non-Hispanic counterparts, a recent technology report found. But at the same time, they lag in purchasing desktop and laptop computers. The Rorrester report found that, overall, 33 percent of Hispanic consumers own handheld video game devices, compared with 30 percent of non-Hispanic consumers, and that 37 percent owned a portable MP3 player, compared with 34 percent for non-Hispanic consumers. Meanwhile, 77 percent of Hispanic consumers own a mobile phone, compared with 91 percent of non Hispanic consumers, and 58 percent of Hispanic consumers owned a desktop computer, compared with 77 percent of non-Hispanic consumers. On the Internet, Hispanics outpace non Hispanics in downloading music and videos and using social networking sites, but aren't as likely to research products for purchase. Source: The Tech Chronicles, " Hispanics and technology", Nov 26, 2007,http://www.sfgate.com
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